Posts tagged search

Pizza, Los Angeles, and Walmart – Any ideas what the three words have in common? Think about it and we’ll come back to it.

Life is busy. Very busy. Whether you have to rush to pick the kids up after soccer practice or zip to your next meeting, we know getting where you have to go with the least amount of hassle is important to you. And that’s where we come in.

Here at TeleNav, we have over 13 million customers who at all times of the day are trying to get to their next destination and use our product in different ways to make it easier. For example, some people use us to find the best restaurants, other customers use us to optimize their route to avoid traffic, and some others use us to search for the cheapest gas prices. With all of this different activity, you could probably imagine that this creates some pretty interesting data, which brings me back to my original question: What do Walmart, pizza, and Los Angeles all have in common?

They’re all at the top of a list.

• The most preferred food of the TeleNav user on the move? You guessed it – pizza. This is based on search data from December 2009. Also on the list Chinese food, hamburgers, American food, and Mexican food. No word on whether New York or Chicago-style is preferred.



• Maybe not shockingly, the most searched business listing, based on usage in Dec. 09, was Walmart. A close second was coffee giant, Starbucks, followed by Target, Best Buy, and Bank of America.



• What list is Los Angeles at the top of? For the entire year of 2009, the users in L.A. used GPS searches more than any other city in the US. Trailing them were the good people of Dallas/FT. Worth, Chicago, Houston, and Atlanta.



• Known for it’s heavy rush hours and bad traffic, it may not be a surprise to many that Los Angeles also topped another list – Users there chose to reroute around traffic using GPS more than any other city in the US.

Other tidbits worth noting are:

• Phoenix users may be the most gas conscious drivers in America – In Dec. 2009, they did more searches for gas stations based on price than any other city.



• Users in the state of Maryland were the most frequent users of GPS guidance in the US, using it for twice as many trips per month than the national average.

While some of this information may not be shocking to many of you (traffic rerouting in LA for example), some of it is very interesting. To me, it’s interesting that not one fast food restaurant made the top five business searches.

What do you think? Anything surprise you about this?