Candid conversations about using GPS and wireless technology for work and fun.
Posts tagged in-car navigation system
Berg Insight: Mobile Phone GPS Navigation to Reach 30 Million in N. America by 2014
Oct 14th
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Author – Mary Beth Lowell – Communications Manager
In a report published last week, market research firm Berg Insight stated that it predicts the number of active GPS navigation subscribers on cell phones to reach 30 million in North America by 2014.
Additionally, the firm forecasts subscribers in Europe to reach 40 million, actually overtaking usage in North America.
The latter is quite interesting considering Europe has been much slower than North America in offering GPS-enabled cell phones.
In the report, Berg analysts state that while personal navigation devices (PNDs) still dominate the industry, more and more cell phone owners are discovering mapping and navigation solutions on their phones.
The report also cites the availability (through the wireless connection) of real-time data like traffic, gas prices and weather as one of the reasons for increased adoption of navigation on cell phones.
That said, Berg contends that multiple types of navigation solutions and devices are likely to "co-exist" in the future – meaning there will be sufficient demand for both PNDs and cell phone-based solutions. In fact, the authors of the report say they may be complimentary – each having their own purpose depending on the consumer.
What do you think? Do you think PNDs or in-car navigation systems will continue to thrive? Do you think you might use both at some point?
Mapping vs. Navigation – What’s the Difference?
Feb 12th
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Author – Mary Beth Lowell – Communications Manager
I’ve seen quite a bit of discussion in other blogs and on customer forums about the difference between mapping services (like Google Maps) and navigation services like TeleNav GPS Navigator. Understandably, many folks are confused about why they should pay for one (TeleNav GPS Navigator) when they can get the other for free (Google Maps).
We’ve created a page on our Web site to try and help clear up this confusion and demonstrate the differences between the two. This page can be accessed here: http://www.telenav.com/about/maps-vs-navigation/ but I’ve pasted below the section on the site which directly compares the two.
Essentially, TeleNav GPS Navigator is just like a standalone navigation device (Garmin, Tom Tom, etc.) whereas mapping services are static text directions with an overview map. Using mapping services is basically like printing out directions from Mapquest. Other than the obvious difference in features, mapping services may be good for walking directions but could certainly be hard (and dangerous) to follow if you are driving.
What do you think? Does this help explain the difference between the two for you? We’d love to hear your feedback.
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