Posts tagged facebook

A question I often get is…

… “so all you do is play on Facebook all day?”

As TeleNav’s social media guy, it’s understandable why people think that my job is just status updates and Facebook “poking.” And while being on Facebook is one part of my job, there’s actually a lot more to it.

If I were to describe my role as anything, I would say it’s a combination of many different roles including customer service, public relations, marketing, content strategy, & communications. That means all day, I’m working on strategies and plans that help TeleNav (as a brand) best engage our customers on the social web. Am I playing Farmville all day? Um…. not so much, but what I am doing includes creating content, getting to know our “fans,” and helping to make it easier for them to find us and engage with us online.

Interested in hearing more about my role at TeleNav? Well, the other day, I decided to record an average day in my life as TeleNav’s social media guy…

6:00am - Wake up. Hit snooze button – just 5 more minutes, I promise…. ZZZzzz…

6:05am - Up and ‘at ‘em as I drink coffee while reading about the sports. Mariners lost again (shocking).

6:35am - Out the door and on the road to the office.

6:37am – Realization: I forgot my lunch on the counter. Dang.

7:00am - I’m the first one in this morning! I’m not quite sure why that matters but it’s going to be a busy day so time to get started!

7:03am - With a second cup of coffee in hand, I jump on my computer and start knocking out emails. Lots of projects going on right now and keeping it all straight is important. One thing I’m happy about though is I received an email telling me that a new Facebook graphic is ready to go. Nice!

7:30am - Time to check the Twitter. Why Twitter? Part of my responsibility is to be aware of what’s going on around our brand and that means listening to what people are saying about us. I also check to see if there are any customer service problems that I can assist with. When it comes to customer service problems on Twitter, I try to respond to them quickly because I realize that when people are talking about a problem (with one of our products) that they aren’t talking about an issue that occurred yesterday or an hour ago – they are talking about a problem they are having right this second.

8:00am - Creating my to-do list for the day. Lots going on. Gotta start knocking things out.

9:00am – Time to get a blog post ready for the day. As part of our communication strategy, our main goal with blog is simple: to use our blog to speak openly and directly with our customers. On it, we try to share information we think our customers would find useful and valuable; this might be anything from helpful how-to’s and tutorials about our products to information about our employees and the things we’re involved in as a company to big announcements to new products, versions, and features.

9:45am - Copy down some of the useful information people are saying about us online and put it into a document. While the good comments are nice and always appreciated, truth be told, it’s the constructive criticism which allows us to improve our products.

11:00am – Big project meeting and as we’re up in Seattle (and the rest of our team is down in Silicon Valley), we’re doing a conference call.  On the call we have all the people who are involved with the project including Project Manager, Project Marketing Manager, Engineering members, and Public Relations people and we all take some time to talk about the status is with our action-items. Obviously, my part is related to social media and what our strategy is in regards to this new project.

12:00pm - Lunchtime! Wait – I just remembered that I forgot my lunch at home… Granola bar or chicken teriyaki? The choice is an easy one.

1:00pm - Back to the desk and first thing is to I look at Twitter & Facebook again to see if there’s anything I need to attend to. I then quickly scan my inbox and get to my to-do list.

2:35pm - It’s time to edit some video. Although I’m not exactly trained in the art of video editing, I’ve done enough trial and error (with many more errors) to know how to navigate around the software and make a pretty decent video. While these aren’t professional grade videos (we often use a Flip cam), our videos are mainly meant to help to show things that words aren’t able to capture – things like events, product demos, & interviews. Today, I’m working on a new product demo.

4:00pm - That makes it official. The work day is done and it’s time to go to happy hour! See ya tomorrow, TeleNav!

Are you on Facebook? What brands do you like to engage with there?

Photo Credit: JayCameron